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Robert August
3Cor is proud to represent surfing legend Robert August. "It's really cool to represent a client that has the history and the brand people are familiar with. Who hasn't heard of the Endless Summer? It's been great working with Robert August and we're excited about the brand's potential." stated Alex Mecl, founder of 3Cor.
Robert August History
Working in Jacobs' Surf Shop in Hermosa Beach, August began shaping in 1966, not long before the shortboard revolution rendered the boards of the day obsolete. "Overnight, longboards weren't cool anymore. Dewey Weber, Bing, Noll, Hobie all quit. I had to adjust." He opened a restaurant in 1971, an ordeal that he says almost killed him, then launched Robert August Surf Shop in Huntington Beach in 1974 (which would later merge with Huntington Surf and Sport to form HSS Longboards).
He stocked the shop full of shortboards, all the while feeling that something was missing. "In the '70s, you couldn't even find a longboard blank. I knew I wanted one, but I didn't know if it would sell. Finally, I made five of 'em and everyone came in the shop going, 'A longboard, wow!'" The longboard resurgence of the '90s pleased August as much as anyone. His board sales returned, and when Brown made Endless Summer II in 1994, August returned for a cameo appearance.
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